Questions
We provide fast and cost-effective access to UK b2b and
consumer marketing data and mailing lists online.
Here are questions and answers which deal with some of
the most common things we are asked.
Who is Marketing Data?
Marketing Data is the UK generic industry domain name for marketing data. The
direct marketing industry is highly competitive and marketingdata.co.uk was one of the
first web site domains to be registered. We now offer mailing list and marketing
information through third party data sources.
What response rate can I expect?
Each campaign will depend upon the medium used and the market. For a broad overview the
Royal Mail publishes research into direct marketing statistics. Click here for research on
direct marketing response rates
What marketing data can you provide?
We can provide business to business mailing lists, email mailing lists and electronic
marketing services, and consumer lists for marketing to UK individuals.
What is direct marketing?
Direct marketing is a type of marketing which is distinguished from other types of
marketing in respect of two factors; first that it attempts to send its messages directly
to consumers or business decision makers without the use of intervening media. This
involves commercial communication such as post (direct mail), e-mail, and telemarketing.
In most cases this communication is unsolicited. The second characteristic is that it is
focused on driving purchases that can be attributed to a specific
"call-to-action." In this respect direct marketing should involve trackable,
measurable positive responses from consumers. This is known in the industry simply as a
"response".
What are the advantages of direct marketing?
Direct marketing is attractive to many businesses because in many cases its positive
effect can easily be measured directly. For example if a business sends out ten thousand
solicitations by mail and one hundred new customers can be tracked as having responded to
the promotion, the marketer can calculate that the campaign led directly to the responses.
The business can then scale up its marketing effort and provided the message and the
profiling and targeting remains consistent, similar results may usually be expected.
Why use direct marketing?
Direct marketing allows a business to generate a specific response from targeted groups of
customers. It's a particularly useful tool for SME businesses because it allows them to
focus limited resources where they are most likely to produce the best results; measure
the success of campaigns accurately by analysing responses delivered; test marketing on a
control group which is a representative sample of your target audience and see what
delivers the best response rates before developing a full campaign.
What can marketing data do for my business?
marketing data can be used to help you to achieve the following key objectives; increasing
sales by finding new customers; establishing a brand awareness for your business. You can
use direct marketing in both business to business and consumer markets. The strategy will
need to be modified depending on which you're targeting. While business contacts are used
to receiving marketing emails, consumers may be less receptive to mailshots or
telemarketing calls. You should plan your approach accordingly. |
