Better Email Marketing Data
Another area that can be considered when involved in both email marketing and traditional direct marketing, is data cleansing and verification services and data enhancement as well as analytic and strategic consulting. Successful marketing data analysis depends critically on the quality of the data which is available for analytical work. General quality management concepts as well as recent developments in the field of data quality management have influenced issues relating to marketing data analysis. Marketing databases have a number of particular characteristics that can be described and should be addressed in quality management systems. In order to maintain quality and accuracy it is necessary to detect data quality problems in marketing databases and this quality control needs to form part of a continuous quality management system. The common application of predictive modelling is often used to profile and prepare marketing lists, and this too requires attention to data quality management issues at both the model building and customer scoring phases. A good email marketing campaign requires careful planning and preparation. Although the method of delivery is quick, the preparation for a successful campaign should not be rushed. A marketing data expert can make significant contributions to ongoing data quality management and will be vigilant to data quality issues since they are such a significant factor in the success of a marketing list.

Why Marketing Data?
Our direct marketing data can also help you to source leads and generate qualified sales prospects through direct mail and email marketing. Our information provides can access marketing lists from hundreds of database sources and yields data comprising business and professional contacts from around the world. This enables you to improve the accuracy of your b2b targeting. Further complimentary targeting solutions can add value to the process of acquiring and retaining new customers through database enhancement, lead generation and demand generation solutions.

Credit Reports
In addition to our direct marketing data services we now partner with a credit report service for corporate and consumer credit rating information. The service is provided by Credit Report which provides instant access to a credit report on any UK business, and gives consumers access to their own credit report.