What
is marketing data?
A distinction has to be drawn between direct marketing and what is known as junk mail.
Although direct marketing is very often criticised, the key definition is not necessarily
whether or not the marketing is solicited or not. Bulk mailing is often not true direct
marketing if it makes no attempt to identify prospects or use any form of selective
criteria. Direct mail marketing on the other hand is a form of advertising based on a very
selective process by which potential clients are screened and identified. Depending upon
the campaign and the marketing data available, the recipients may be targeted according to
certain levels of eligibility in accordance with the product being promoted. The important
thing is that direct marketing seeks a response, and it is on this that the direct
marketer bases their future actions and contact strategy.
How can dir ect marketing be targeted?
Our direct mailing list providers offer some of the largest mailing lists in the UK. You
can buy targeted, opt-in lists of the contacts that you need to reach. Whether you are
looking for top business CEOs, directors, managers, or consumers from a certain
demographic, you can search online and get the marketing data to make your direct
marketing campaign pay. We work with approved UK based companies with proven experience in
both consumer and business to business direct Marketing. The variety of marketing
information includes databases specified to cover various forms of media, i.e. opt-in
mailing address lists, telemarketing and email data; segmentation of data dependant on
whether clients require consumer or business to business lists; consumer mailing lists can
be sorted by geographic location, age, gender, income, hobbies, interests, lifestyle,
purchasing habits, credit rating, charities, magazine subscriptions, investments and house
ownership; business marketing lists can be sorted by geographic location, business
operations, credit rating, company size, job roles, business magazine subscriptions and
other directorships.
Credit Reports
Data... As well as UK mailing lists we
partner with a credit report service which provides both corporate and consumer credit
reports and access to consumers own credit file. The service is provided by Credit Report
and provides company profiles and provides a service for consumers to see their own credit
report online. |